Elsner+Flake also issued the ligatures and alternate characters separately as Avant Garde Gothic Alternate. When ITC released the OpenType version of the font, the original 33 alternate characters and ligatures, plus extra characters were included. The font family consists of five weights (four for condensed), with complementary obliques for widest width fonts. However, in the initial digitization, only the text design was chosen, and the ligatures and alternate characters were not included. The original designs include one version for setting headlines and one for text copy. The condensed fonts were drawn by Ed Benguiat in 1974, and the obliques were designed by, and in 1977. Herb Lubalin devised the logo concept and its companion headline typeface, and then he and Tom Carnase, a partner in Lubalin's design firm, worked together to transform the idea into a full-fledged typeface. ITC Avant Garde Gothic is a geometric sans serif font family based on the logo font used in the Avant Garde magazine.Die Schriftart gehört zu den bekanntesten Schriftarten der 1970er Jahre. Avant Garde ist eine Schriftart, die von dem Grafikgestalter Herb Lubalin entworfen wurde.És una de les tipografies més destacades dels anys 60 i 70, que contínua en ús actualment. En un primer moment es va crear simplement com a logotip per a la revista, en 1970 és redissenyada com a tipus de lletra comercial per Herb Lubalin i. Avant Garde és un tipus de lletra dissenyada per Herb Lubalin per a la revista Avant Garde en 1967.
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